About Us

We exist to help you grow.

Whether you're starting your first windowsill herb garden or leveling up your backyard, we make it easier with products designed by gardeners, for gardeners.

Our Story Our Values
Our garden story
Our Story

Born from a passion for growing

What started as a few pots on a balcony turned into a mission to help millions grow their own food. We believe everyone deserves access to fresh, homegrown produce — no matter where they live.

Today we're a team of gardeners, growers, and plant lovers crafting tools, kits, and content that make gardening simple, rewarding, and fun.

2018
Founded
50+
Team members
200+
Products
What We Stand For

Our values

Every product we make and every word we share is guided by these core beliefs.

Grow Smarter

We blend science and nature to give you proven methods that work — whether you have a windowsill or an acre.

Sustainability First

From plastic-free packaging to heirloom seeds, every choice we make considers the planet we all share.

Community Driven

We learn from our community of millions — your garden photos, feedback, and questions shape everything we do.

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.